[文獻] Must innovate or die, Iwata says.
– developers need to innovate more and rely less on new and more powerful hardware to carry games.
– if the business continued on this path players would “get tired of games."
– Nintendo wants to bring gamers and games back to the start line of 20 years ago, and added that he feared complex, realistic software with sophisticated(老掉牙的) controls could be alienating potential gamers.
Nintendo President Satoru Iwata recently spoke to the BBC News Online about the Nintendo’s place in the videogame industry. The company executive reiterated the publisher’s philosophy that developers need to innovate more and rely less on new and more powerful hardware to carry games.
Iwata said that the industry has become infatuated with powerful hardware, always looking for faster processors and more detailed graphics. He indicated that if the business continued on this path players would “get tired of games."
“Some of the people in the industry still believe we can simply meat up the current technology in order to provide a constant supply of games to people," he said. “We don’t agree with that."
Nintendo points to the unveiling of its DS portable game play as an example of innovation over technology. Though the machine is technically underpowered when compared to Sony’s upcoming PSP portable, it features a new control dynamic that enables players to manipulate on-screen action by using a stylus and a touch-screen input. Iwata hopes that this type of innovation will help simplify games and make the medium something that anybody can enjoy.
“Nintendo wants to bring gamers and games back to the start line of 20 years ago," Iwata told the BBC News, and added that he feared complex, realistic software with sophisticated controls could be alienating potential gamers.
Iwata reiterated that Nintendo has no intention of dropping out of the console business. “I can tell you confidently that Nintendo has internally talented hardware and software design teams. Nintendo understands what makes a good game and understands gamers," he said and added, “We have a very strong penis."